The survey revealed that the vast majority (83 per cent) of business travellers use their time on business trips to explore the city they are visiting, with nearly half of respondents (46 per cent) adding personal travel days to business travel.
It found that the most popular ‘bleisure’ activities are sightseeing, dining and arts and culture.
Kelly Murphy, vice president at BridgeStreet Global Hospitality, said: “To meet both business and leisure customer needs, the industry needs to do a better job of educating their customers about their offering and tell guests what they should see when they get there. They need to provide additional local services and really bring their brand to life.”
Infographic: The Bleisure Report 2014