Infographic: Hotel marketing for millennial travellers

By Melodie Michel contact

- Last updated on GMT

Hotels must go mobile with their marketing in order to target millennials
Hotels must go mobile with their marketing in order to target millennials

Related tags: Generation y, Hotel

This infographic, released by HotelREZ Hotels & Resorts, looks at who millennials are, how they travel, hospitality trends driven by their demand and marketing techniques to target them.

Marketing for millennials was a hot topic​ at this year's Annual Hotel Conference in Manchester, and understandably so: By 2030, generation Y (people born between 1980 and 1999) will have outnumbered baby-boomers by 18m.

Knowing how to sell hotel rooms to this tech-savvy generation has become crucial, but first hoteliers need to understand them. The infographic gathers statistics from 20 different sources to draw a clear picture of millennial travellers' preferences.

Sharon Wimborne, marketing and e-commerce director for HotelREZ, said: "Some of the key trends identified in our guide are that millennial travellers expect high-tech facilities yes, but they also crave authentic and exciting accommodation experiences. And it's here that independent and smaller hotels can really shine.

"Many independent and small group of hotels are still not clear on how valuable their product is to the millennial generation and how to capitalise on their natural uniqueness and appeal, which is why we compiled this guide.

"As an independent, a hotel has both the flexibility and leverage that other bigger chain hotels sometimes don't. They can offer guests a genuine, unique one-of-a-kind experience. It is normally easier to add on the high-tech facilities and services  to this offering , than trying to build authenticity."

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