Social WiFi allows business owners to gain marketing information from their customers in exchange for offering free Wi-Fi. It presents customers with a branded login screen and frictionless access to free WiFi using social media credentials. This means businesses automatically collect ‘extensive and accurate’ information to use in targeted marketing.
The platform also lets businesses increase their social media presence by collecting Facebook likes and Tweets, and it can send automated emails to guests to keep in touch with them after they leave.
The system is ‘plug-and-play’ and works with any existing infrastructure.
Fusion WiFi is fully scalable and can be used by smaller independent chains of restaurant, bar and coffee shops, as well as larger businesses.
Three packages are available starting from £29 per month, each tailored to a different level of marketing data collection. A free trial is available.
Why you should buy it:
Managing director of FusionWiFi Ltd Adam Troman said: “Our platform is designed to fulfil a need for venue owners to offer free Wi-Fi to their guests, while gaining extensive marketing information in return. We recognised that most business owners are time-poor, and so we created Fusion as a set-and-forget system that delivers real and measurable results.”
Marketing manager Simon Waters added: “It’s really important for businesses to keep in touch with their clients over a wide range of media. Marketing is most effective when the right message is delivered at the right time, to the right people. By getting to know your customers, you will engage more effectively with them. Social WiFi allows you to achieve this with minimal effort or technical knowledge.”