Radisson Blu triumphs at Hotel Marketing Awards

By Lauren Houghton contact

- Last updated on GMT

Winners at this year’s Hotel Marketing Association Annual Marketing Awards
Winners at this year’s Hotel Marketing Association Annual Marketing Awards

Related tags: Radisson blu edwardian, Savoy hotel

Hotel group Radisson Blu took top honours in four of the six categories at this year’s Hotel Marketing Association Annual Marketing Awards.

The awards, which celebrate good practice in hotel marketing, took place at The Savoy Hotel in London on 15 December.

The Radisson Blu Edwardian Manchester won three of the top marketing awards, while the Radisson Blu group also took the ‘wild card’ prize for marketing innovation.

The award for Young Marketer of the Year went to Sookie Shuen of The Hotel Collection, who the judges commended for her ‘can do approach’ and ‘passion for her art’. In addition to her award, Shuen received a one-day course at the Chartered Institute of Marketing at Moor Hall in Berkshire.

Chairman of the Hotel Marketing Association Ed Purnell said: “The breadth of entries that we received this year demonstrated just how technical marketing has become.

“The best campaigns and products this year were those that were thought out smartly and that worked collaboratively with other departments to achieve greater brand connection with their targeted audiences.”

The full list of winners includes:

  • Best Media and Public Relations Activity

Winner: Radisson Blu Edwardian Manchester

Shortlisted: Gleneagles Hotel

  • Best Website and SEO Marketing

Winner: Dormy House Hotel

Highly Commended: Yotel

Shortlisted: Mellington Hall

  • Best use of Social Media in Marketing

Winner: Radisson Blu Edwardian Manchester

Shortlisted: The Hotel Collection

Shortlisted: The Cranleigh Boutique

  • Best Partnership Marketing

Winner: Radisson Blu Edwardian Manchester

Shortlisted: Choice Hotels

Shortlisted: Wyndham Hotel Group

  • Marketing Innovation (wild card)

Winner: Radisson Blu

Shortlisted: The Hotel Collection

Shortlisted: Wyndham Hotel Group

  • Young Marketer of the Year 2014

Sookie Shuen, The Hotel Collection

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