Radisson Blu triumphs at Hotel Marketing Awards
The awards, which celebrate good practice in hotel marketing, took place at The Savoy Hotel in London on 15 December.
The Radisson Blu Edwardian Manchester won three of the top marketing awards, while the Radisson Blu group also took the ‘wild card’ prize for marketing innovation.
The award for Young Marketer of the Year went to Sookie Shuen of The Hotel Collection, who the judges commended for her ‘can do approach’ and ‘passion for her art’. In addition to her award, Shuen received a one-day course at the Chartered Institute of Marketing at Moor Hall in Berkshire.
Chairman of the Hotel Marketing Association Ed Purnell said: “The breadth of entries that we received this year demonstrated just how technical marketing has become.
“The best campaigns and products this year were those that were thought out smartly and that worked collaboratively with other departments to achieve greater brand connection with their targeted audiences.”
The full list of winners includes:
- Best Media and Public Relations Activity
Winner: Radisson Blu Edwardian Manchester
Shortlisted: Gleneagles Hotel
- Best Website and SEO Marketing
Winner: Dormy House Hotel
Highly Commended: Yotel
Shortlisted: Mellington Hall
- Best use of Social Media in Marketing
Winner: Radisson Blu Edwardian Manchester
Shortlisted: The Hotel Collection
Shortlisted: The Cranleigh Boutique
- Best Partnership Marketing
Winner: Radisson Blu Edwardian Manchester
Shortlisted: Choice Hotels
Shortlisted: Wyndham Hotel Group
- Marketing Innovation (wild card)
Winner: Radisson Blu
Shortlisted: The Hotel Collection
Shortlisted: Wyndham Hotel Group
- Young Marketer of the Year 2014
Sookie Shuen, The Hotel Collection
