The restaurant on Tib Lane, which opens on 28 February, uses the strapline “the ultimate guilty pleasure” and features provocative images on its website including ‘adult’ telephone box adverts for cows with headlines such as “jiggle my udders” and “ripe from the rodeo”.
The concept has been developed by 23-year-old Jordan Gallimore, who has worked in burger restaurants around the country and has backing from landscape and ground maintenance business owners Steven and Lisa Higginbottom.
She aims to “change the face of dining in Manchester once and for all” by serving a short menu of four different burgers, including the Filthy Beast, made with locally sourced beef, fries, onions and slaw, plus craft beers, boutique wines and daily changing milkshakes.
The interior design is described as “farmyard-industrial crossed with Soho-neon”.
The latest opening in the burger arena supports Restaurant's magazine's claim that the burger trend is continuing to boom with reports of its death 'greatly exaggerated'. In its January issue, out today, a report details how the gourmet burger market is showing no signs of slowing down with Shake Shack, Gourmet Burger Kitchen and MeatLiquor all unveiling ambitious growth plans.