The teabags come in four blends: Tetley Serenity - an ‘uplifting’ fusion of lemon balm, honey, red clover, elderflower and sarasaparilla root; Tetley Warmth – a ‘comforting’ combination of rooibos, orange blossom, peel and spices, Tetley Calm; a ‘sweet and soothing’ mix of camomile, lemon and liquorice and Tetley Pick Me Up, an ‘energy boosting’ blend of strawberries, cherries, raspberries, apples, hibiscus and poppy flowers.
The range can be upsold with food. Tetley Tea Academy has teamed up with nutritionist Jackie Lynch to create a selection of mood inspired food pairings. She advises selling:
- Serenity with a Turkey club sandwich made from wholemeal bread. Turkey contains tryptophan, which is converted by the body into a ‘good mood’ neurotransmitter.
- Tetley Warmth with Ginger cake; ginger root is commonly used to stimulate the circulation and aid digestion.
- Tetley Calm with a salmon, spinach and avocado salad. Salmon is rich in omega 3 fatty acids, which studies suggest can help manage stress, while avocado and spinach contain good levels of magnesium to help relax the muscles and calm the nervous system.
- Tetley Pick Me Up with an oat and almond flapjack, a source of complex carbohydrate which provides sustained energy.
Why you should buy it:
The new range allows caterers to serve the right tea for the right moment. According to Tetley, there is growing demand for fruit and herbal blends – annual sales increased 19 per cent and 15 per cent respectively between September 2012 and September 2013 [Kantar World Panel].