The study revealed that January hotel prices are at a ‘record low’ in 21 of the 50 most popular European cities on the travel website - including Edinburgh, Rome, Berlin and Barcelona.
Edinburgh has experienced the biggest drop when rates are compared to the most expensive month last year, with an average room in the city costing £82 a night – a 60 per cent fall from the peak of £207 in August 2014.
Trivago said 'many more' European cities are boasting the lowest hotel rates in 12 months. Average prices across Europe are down 21 per cent year-on-year and 27 per cent compared to December 2014.
London saw the third biggest month-on-month price drop, with hotel rates in the capital down 18 per cent to £141.
Denise Bartlett, UK public relations for trivago, said:“January is always a cheap month for European hotel stays, with temperatures at their lowest in many locations and prices falling after the Christmas and New Year period. However, with both year-on-year decreases and many destinations at their lowest in four years, a general trend of falling hotel prices is extremely likely.”