Pizza Rossa overreaches crowdfunding target

By Emma Eversham

- Last updated on GMT

Pizza Rossa, the by-the-square-slice concept, has exceeded its crowdfunding target 7 days early
Pizza Rossa, the by-the-square-slice concept, has exceeded its crowdfunding target 7 days early

Related tags: Management

Pizza-by-the-square-slice concept Pizza Rossa has overreached its crowdfunding target seven days ahead of the end of its campaign. 

The business, founded by Corrado Accardi, was aiming to raise £150,000 through the CrowdCube platform to help finance expansion plans. 

Yesterday the campaign, which offers an equity stake in the company, had raised £150,310 from 105 investors. 

Accardi said: "We are delighted with the result. Our product, pizza al taglio has a very strong foundation and we are growing steadily and according to plan. This is the second crowdfunding round for us, and each one has been a success’.

The new capital will support the company's expansion plans, including presence at street markets and food festivals, and the development of a franchised model.

Related topics: Restaurants, Business

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