Pizza Rossa overreaches crowdfunding target
Pizza-by-the-square-slice concept Pizza Rossa has overreached its crowdfunding target seven days ahead of the end of its campaign.
The business, founded by Corrado Accardi, was aiming to raise £150,000 through the CrowdCube platform to help finance expansion plans.
Yesterday the campaign, which offers an equity stake in the company, had raised £150,310 from 105 investors.
Accardi said: "We are delighted with the result. Our product, pizza al taglio has a very strong foundation and we are growing steadily and according to plan. This is the second crowdfunding round for us, and each one has been a success’.
The new capital will support the company's expansion plans, including presence at street markets and food festivals, and the development of a franchised model.
