London is Europe's top city destination

By Carina Perkins contact

- Last updated on GMT

London is Europe's top city destination
London was Europe’s most visited city in 2013, attracting more international tourists than Paris, according to the latest research from Euromonitor International.

Euromonitor’s annual Top 100 City Destinations Ranking revealed that 16.8m international tourists visited London in 2013, an 8.6 per cent increase on 2012 levels.

Paris, Europe’s second most visited city, attracted 15.2m arrivals in 2013, while Zurich in Switzerland enjoyed one of the highest growth rates for arrivals in Europe.

London and Paris ranked fourth and fifth respectively on the world list, with Hong Kong, Singapore and Bangkok taking the top three places.

Euromonitor predicted that China will overtake Germany as the number one source of outbound international travel in 2017, and said cities must “understand the changing Chinese travellers’ desires and build a strong marketing message to court them.”

It said the ‘deteriorating’ economic situation in Russia would reduce its importance as a source market, while the US outbound market is set to continue growing on the back of a better economic environment.

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