The poll of more than 20,000 people worldwide about their spending habits around Valentine's Day found that although 66 per cent of Brits will be dining in a restaurant, only 9 per cent plan to spend £100 or more to celebrate the romantic occasion.
The majority (26 per cent) will spend between £10 and £24 while 25 per cent will spend between £25 and £49. Less will be going higher with 12 per cent planning to spend between £50 and £74 and 7 per cent between £75 and £99 while 13 per cent will spend less than £10 and 8 per cent nothing at all.
Groupon managing director Roy Blanga said that despite the fact that 28 per cent of Brits would spend higher than £50 on their loved ones, many people were still looking for a bargain with Michelin-starred experiences and tasting-menu deals advertised on the site being snapped up for Valentine's Day.
"While most Brits might not be looking to spend a lot this Valentine’s Day, it’s still very important to people to make a gesture. Our Valentine’s shop offers a range of experiences catering for all price ranges whether it’s a designer watch, a 5-star hotel stay or tickets to a comedy show," he added.
Meanwhile, a separate poll on Valentine's Day booking habits by restaurants booking service Bookatable found that romantic diners would be most impressed by a steak dinner. The poll of 1,000 consumers also found that French, Michelin-starred, lobster and Thai were also within the top five types of cuisine couples said they'd like to eat on Valentine's Day.
Bookatable's survey also found that 60 per cent of the bookings were made by men with the most popular week for reserving a table for Valentine's Day being between the 7th and 13th December. Based on the bookings made via its service, it said the average spend per head would be £28.
Joe Steele, Bookatable's CEO, said: "With a week left to go, Valentine’s Day in 2015 has already recorded a higher number of bookings on our platform compared to this time last year and we fully expect this figure to increase in the build up to the big day.
“From our supportive consumer research, we have found that Brits still value the importance of a luxurious meal on Valentine’s Day, with many people forming attractions based on similar tastes in food."