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C&C Group gets into the spirit with Magners whiskey innovation

By Noli Dinkovski

- Last updated on GMT

C&C Group gets into the spirit with Magners whiskey innovation

Related tags: Distilled beverage

C&C Group has entered the burgeoning spirit and cider, or ‘spider’, category by launching Magners with Irish Whiskey.

Product details:

Containing 25ml of real Irish whiskey in each 500ml bottle, the 5.5 per cent ABV Magners with Irish Whiskey will be available to the on-trade in March.

USP:

According to C&C, consumer demand for innovation in the cider category is high, and the spirits and cider combination is becoming increasingly popular. Last year, SHS Drinks – which sells Orwell’s Amaretto Cider – estimated that the category would be worth £50m by 2018.

Why you should buy it:

Ed Shoebridge, head of customer marketing at C&C Group, said: “Magners has been at the forefront of cider innovations since it revolutionised the cider category in the 90s with its over-ice serve, and today we are introducing another game changer. 

“Consumers’ appetite for new flavours in cider keeps growing and we believe our new Magners with Irish Whiskey will offer a unique flavour both for whisky lovers and cider lovers looking for something new.”

Availability:

Call 0845 601 5959 for further product details and stockist information.

Related topics: New Products

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