Announced on Friday (27 March) by Deputy Prime Minister Nick Clegg and Culture Secretary Sajid Javid, the funding is expected to pump £177m into the region’s economy, creating over 3,200 jobs and resulting in 2m more nights spent in local hotels and B&Bs.
Sally Balcombe, Chief Executive at VisitBritain said: “Building on the success of recent event such as the Tour de France in Yorkshire in encouraging international visits, this funding will ensure that we continue to spread the economic benefits of inbound tourism across the country.
"We look forward to working closely with the Northern partners and VisitEngland as we develop and deliver this project to inspire and motivate international travellers. Tourism is not only a job creator but a key export industry at which Britain is demonstrably successful - breaking records for visitors in 2014 with further growth predicted across the North in 2015."
The money will fund a new initiative that will see Northern tourism bodies, such as 'Cumbria Tourism' and 'Welcome to Yorkshire', work together to promote the North to visitors across the world.