Potbelly Sandwich Shop launching in the UK

By Sophie Witts contact

- Last updated on GMT

Potbelly operates almost 400 sites across the USA
Potbelly operates almost 400 sites across the USA

Related tags: Shopping mall

US fast-casual brand Potbelly Sandwich Shop is opening its first UK site in London’s Westfield Stratford shopping centre this summer.

The 90-cover restaurant will serve the brand’s famous toasted sandwiches, with new additions for the British market, alongside soups, salads and daily baked cookies.

The Chicago-based chain is set to undergo rapid expansion in the UK, with plans to open ten London sites in the next five years as part of a franchise agreement with Buraq Retail Ltd.

"The time is right to inject some excitement into London's competitive but stagnant sandwich market, and in our opinion there is no better brand than Potbelly to fill this gap,” said Buraq retail executive Gibran Khan.

Since opening in 1977 the sandwich chain has expanded to almost 400 sites across the USA, with two Dubai restaurants launching in 2011.

It is the latest US import to launch in the UK in recent years, following Smashburger,​ Shake Shack​, Five Guys,​ Smith & Wollensky​ and Fatburger.

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