All news articles for June 16, 2015

Imbibe Live 2015 preview

What's on at Imbibe Live 2015

By Emma Eversham

Imbibe Live, the annual exhibition for anyone who sources, buys or serves drinks in the licensed on-trade is back. Here's our round-up of what's on at this year's show.

With the rise of social media people frequently photograph food to share on social media and this can be harnessed by operators to create and enhance brand awareness says Digital Blonde's Karen Fewell

TRENDS

Generation Y demands a marketing story

By Ruth Williams

Sharing a brand story and telling customers why a product is special using imagery to create an emotional connection will increase sales and encourage brand loyalty.

Craft Guild of Chefs Awards 2015: The winners

Craft Guild of Chefs Awards 2015: The winners

By Sophie Witts

Sat Bains from two-Michelin starred Restaurant Sat Bains with Rooms in Nottingham was awarded the top accolade at The Craft Guild of Chefs Awards held at the Hilton Park Lane in London last night (15 June).

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