A survey of more than 2,000 adults in the UK for Miele Professional found that 79 per cent of people believe cleanliness is the main factor that influences their perceptions of a hotel's values, pitching it above bad service, poor facilities and high price.
Having clean bed sheets was a major concern for 70 per cent of those surveyed, followed by pillows, bed covers and blankets and towels while 34 per cent said have clean, crisp sheets on their bed was their favourite thing about staying at a hotel.
Almost two thirds (59 per cent) said a clean hotel would be a main factor in encouraging them to return again in the future.
Les Marshall, sales & marketing director at Miele Professional said: “Our figures show just how important cleanliness is to hotel guests. Hoteliers need to ensure the best processes are in place to achieve customers’ high expectations."
According to the survey, more than two thirds of consumers (69 per cent) have written, or would write a review on TripAdvisor and 57 per cent said they'd use recommendations to try out a new restaurant or hotel.