Consumers prefer to drink alcohol in restaurants over bars

By Sophie Witts contact

- Last updated on GMT

Consumers prefer to drink alcohol in restaurants over bars

Related tags: Alcoholic beverage

Nearly two thirds of consumers prefer to drink alcohol in restaurants rather than bars or pubs, according to new research from Bookatable.co.uk.

A survey of 1000 people found that 62 per cent preferred to drink alcohol whilst dining out.

Wine remains diners' most popular choice of drink​, with over two thirds (70 per cent) preferring to order wine, prosecco or champagne compared to beer, cider and spirits.

When asked to explain their choice, 22 per cent chose wine because it paired with their meal, while a quarter did so to relax or look ‘sophisticated’.

The poll also found that consumers are more likely to be flexible with their choices when dining out, with a quarter preferring to order drinks they wouldn’t normally consume at home.

Joe Steele, CEO of Bookatable said: “Brits have long been plagued with the reputation of being lager louts but our research shows British palates are changing and people are now opting for more sophisticated drinks like wine, champagne and prosecco on a more regular basis.

“It seems Brits are growing more confident in their ability to choose these types of drinks during their meals, and with that we continue to see a rise in restaurants serving bubbly to their diners.”

Research by CGA Strategy release earlier this year found that wine and spirit sales were becoming increasingly important for on-trade, accounting for almost half of the value of all drinks sales​ in new openings.

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