By the end of 2016 Starwood expects to have 50 newly-designated Sheraton Grand hotels around the world with plans to hit 100 by early 2017.
The hotels fit the criteria of being resort, conference or urban hotels which outperform satisfaction benchmarks. They are located in desirable locations, have a “sophisticated design” as well as hotel amenities including top-rates restaurants and gyms.
Starwood revealed the first ten Sheraton Grand properties, which are located in Bangalore; Tokyo; Rio de Janeiro; Beijing; Edinburgh; Taipei; Dubai; Myazaki, Japan; Bangkok and Seoul.
“Sheraton is Starwood’s largest and most global brand, and as we continue our work to firmly keep Sheraton in the spotlight, we recognise the need to better match guest expectations for the brand around the world,” said Adam Aron, Starwood’s interim CEO.
Dave Marr, global brand leader, Sheraton Hotels & Resorts said: “We expect many of our Sheraton hotels to achieve the Sheraton Grand designation and we will work with our owners to open new Sheraton Grand hotels or renovate existing properties to ensure a consistent and exceptional experience in our new premier tier.”