With UK hotels at popular bank holiday weekend destinations filling up an estimated 15 per cent of UK adults ‘definitely’ plan to make an overnight stay over the August bank holiday, while 16 per cent say that they are ‘undecided’.
There has been in drop in the number of Brits who are undecided due to financial reasons compared to 2014 (29 per cent in 2014 to 26 per cent in 2015). 21 per cent of people are waiting to see if there are any last minute deals or special offers that they are interested in, whereas a quarter will decide at the last minute and others are keeping an eye on the weather.
Day trips are another popular bank holiday option with 7.6m people saying that they will make one with 14.8m still yet to make a decision. The seaside is the most popular bank holiday destination; almost half of those surveyed plan to make the trip to the coast, followed by 38 per cent of people who plan to visit the countryside and villages, and 28 per cent who see a large town or city as their destination of choice.
VisitEngland’s chief executive, James Berresford, said: “With 4.5m Brits planning a holiday trip in England this bank holiday weekend, it signifies a real statement of confidence in the breadth of product on offer across the country; from world class indoor and outdoor attractions, a host of events and festivals or coastal and rural destinations to explore; there is still time to plan a last minute short break or day trip in England , whatever the weather.”
Tourism Minister, Tracey Crouch, spoke of England’s ‘world class’ attractions and referenced the Government’s five point plan for tourism.
“I'm looking forward to working with the industry to build on this success with the Government's new five point plan for tourism, which aims to further increase visitor numbers, create great careers and support local economies,” she said.