The group will bring all 20 properties together under the Hallmark Hotels brand from September 2015.
Topland will invest “millions” into the refurbishment of bedrooms but each hotel will keep some of its personal charm. The first hotel to undergo the new look is The Hallmark London Chigwell Prince Regent.
Sol Zakay, executive chairman and CEO of Topland Group, said: “I am delighted to see the continued growth and development of Topland’s hotel investment with the expansion of The Hallmark Hotel Brand. Whilst ensuring consistently high standards are maintained across the existing portfolio, Topland will continue to operate with a mandate to seek out properties of similar quality with the objective of building a £1b hotel business.”
Lionel Benjamin, director of hotels at the Topland Group, said that the announcement is key to the company’s growth strategy.
“We are driven to ensure Hallmark Hotels is a preferred choice for guests. As the Hallmark group continues to grow, operational efficiency and a consistently high quality of service will remain the primary focus,” he said.
“We are supporting this development phase with additional investment in new technology, guests will now enjoy complimentary high-speed Wi-Fi across the portfolio and state of the art gym equipment. We will offer a cohesive and solid brand, which our team, our guests, suppliers and partners can rely on to deliver. We are looking forward to expanding the Hallmark Hotels portfolio and plans for the next phase are underway."
The Hallmark Portfolio comprises:
Hallmark Aberdeen Airport – formerly Menzies Dyce
Hallmark Birmingham Strathallan – formerly Menzies Strathallan
Hallmark Bournemouth Carlton – formerly Menzies Carlton
Hallmark Bournemouth East Cliff – formerly Menzies East Cliff Court
Hallmark Bournemouth West Cliff
Hallmark Cambridge – formerly Menzies Cambridge
Hallmark London Croydon Aerodrome
Hallmark Inn, Derby
Hallmark Derby Mickleover Court – formerly Menzies Mickleover Court
Hallmark Derby Midland
Hallmark Flitwick Manor – formerly Menzies Flitwick Manor
Hallmark Glasgow – formerly Menzies Glasgow
Hallmark Irvine – formerly Menzies Irvine
Hallmark London Chigwell Prince Regent – formerly Menzies Prince Regent
Hallmark Manchester Airport
Hallmark Stourport Manor – formerly Menzies Stourport Manor
Hallmark The Welcombe Stratford upon Avon – formerly Menzies Welcombe Hotel & Spa