Facebook update helps restaurants boost mobile bookings

By Sophie Witts contact

- Last updated on GMT

Facebook update helps restaurants boost mobile bookings

Related tags: Mobile phone

Facebook has updated its Pages function to help boost bookings for businesses such as restaurants and bars through mobile devices.

The changes include a more prominent call-to-action button which encourages customers to contact businesses directly through the social networking site.

Restaurants will also be able to list their menus and retail products through the new ‘shop’ and ‘services’ sections.

With over one billion people using Pages every month the changes could help Facebook compete with listing sites such as Yelp - which help connect diners with local restaurants.

In a statement announcing the update Facebook said: “People are spending more time on their phones and tablets, which means businesses need to keep up with people’s expectation that they can find information and communicate with a business anytime, anywhere, on any device.”

According to research from Google​ 31 per cent of all sales in the restaurant sector are driven by online research, with 28 per cent of consumers using their smart phone to do so.

Facebook says it is continuing to develop Pages and will be testing new updates going forward.

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