ETM Group founder to launch Yum Som restaurant

By Sophie Witts contact

- Last updated on GMT

Spicy Prawn Laksa at Yum Som
Spicy Prawn Laksa at Yum Som

Related tags: Restaurant

Ed Martin – co-founder of ETM Group – is launching a new Asian-inspired fast service concept in Leadenhall this October.

Designed to cater to ‘busy City types’, Yum Som will be a 20-cover site serving breakfast and lunch on-the-go.

Martin said: “Although there are many takeaway lunch options in London, I saw a space in the market for fresh, made-to-order Asian salads alongside rice paper rolls, nutritious subs and soups that are full of flavour yet packed with goodness."

Dishes will include salads layered with rice or noodles, vegetables, meat or tofu, and tailor-made dressings made fresh to order.

Smoothie bowls, spiced porridge and shaobing – a layered Chinese flatbread with a variety of fillings - will be available for breakfast.

Martin explained: "The menu is short and simple, catering to busy City types, but includes a wide variety of pan-Asian flavours that offer something truly different and exciting.”

Working with his brother and ETM Group co-founder Tom, Martin has opened thirteen award-winning gastropubs​, restaurants and bars in London since 2000.

He also sits on the boards of Pho and Bounce and is an active investor in the food and beverage industry.

Related topics: Business, Restaurants, Venues

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