A former 1960’s office block has been converted in a deluxe 253-room site featuring two restaurants, a 16th floor Saki Bar, conference facilities and a spa and gym.
Staywell CEO Simon Wan said the site was designed to ‘fill [the] gap in Birmingham’s high-end hotel offering’.
“While the number of hotel beds in Birmingham has increased rapidly in recent years, the number of upscale hotels hasn’t kept the same pace,” said Wan.
It is the first European project for the group – which owns 30 properties in the Asia-pacific region.
Staywell has previously hinted at further UK expansion. BigHospitality reported in 2012 that the group was considering sites in Manchester, London and Edinburgh, though so far no new openings have been announced.
Wan said the Birmingham launch was a ‘strategic move’ for the operator.
“The Park Regis brand is rapidly expanding internationally, the opening of our first European-based hotel in Birmingham aligns with our strategy of opening high-quality properties in cities which present optimum growth opportunities,” he said.
The Park Regis Birmingham is set to open in March next year.