Premier Inn announce new breakfast menu to ensure guests ‘remain satisfied’

By Liam Garrahan contact

- Last updated on GMT

Premier Inn announce new breakfast menu to ensure guests ‘remain satisfied’

Related tags: Premier inn, Competition

Budget hotel chain, Premier Inn, has announced a brand new breakfast menu to ensure that it appeals to a wider audience and that guests are always ‘satisfied’.

The 37-item menu, which has been developed after several months of research, will face direct competition from Travelodge’s new breakfast offering​.

New inclusions range from smoothies and yoghurts, to American-style buttermilk pancakes and bubble and squeak.

A spokesperson for Premier Inn said that the menu is created with the global guest in mind.

“At Premier Inn we are constantly reviewing our offering to ensure that our customers remain satisfied. Many of the changes we make to our product come from customer and team member feedback,” they said.

“Premier Inn caters for people from all over the world and their requirements vary, so to ensure that our guests and walk-in customers have a great start to the day it was important to offer a menu that fulfils as many breakfast desires as possible.”

High demand also prompted the chain to update its menu.

“We know that demand for our breakfasts is there which is why we have invested in this area. With the extra choice now available we hope to see even more sales of our already popular breakfasts.”

The price for the breakfast has risen from £8.75 to £8.99

Related news

Show more

Related products

show more

Restaurant magazine – digital edition

Restaurant magazine – digital edition

William Reed Business Media | 01-May-2020 | Sponsored Link

In light of the current circumstances and many businesses being closed during this period, Restaurant magazine will temporarily be going digital only....

Restaurant Media Pack 2020

Restaurant Media Pack 2020

William Reed Business Media | 27-Jan-2020 | Technical / White Paper

The Restaurant portfolio continues to be the essential source of news and information for those working within the restaurant industry, helping to navigate...

Sustainability Report

Sustainability Report

William Reed Business Media | 27-Jun-2019 | Technical / White Paper

Six areas to make your restaurant more sustainable.

From growing herbs on the wall to using ethical dairy suppliers, we run-down the key...

Creative development in the kitchen

Creative development in the kitchen

Nestlé Professional | 19-Jun-2019 | Technical / White Paper

Produced by Restaurant magazine in partnership with Nestlé Professional’s CHEF® brand, Creative Development in the Kitchen explores how high-profile chefs...

Related suppliers


Follow us

Hospitality Guides

View more

Featured Suppliers

All suppliers

Free Email Newsletter

Subscribe to BigHospitality

The trusted industry reference point

Get the latest news & analysis from the UK hospitality sector straight to your inbox!