Michelin buys Bookatable

By Liam Garrahan contact

- Last updated on GMT

Michelin buys Bookatable

Related tags: Customer service, Future

Michelin has completed the purchase of the online restaurant booking service, Bookatable, in a move to develop its online restaurant reservation market in Europe.

Bookatable has more than 15,000 businesses using its service and helped book over 34m covers in Europe in 2015.

In a statement, Michelin say that the acquisition will enable it to develop both the quality of service offered to customers and new services to ‘build the offers of the future’.

The move comes as Michelin seeks to speed up its growth in travel assistance services, and as it aims to help develop businesses by offering new solutions and to help customers by making it easier for them to book tables.

Michelin aims to roll out the service in more countries in the future, with a focus on Scandinavia.

In June, Bookatable announced a ‘pay-at-table’ mobile payment system​ on its app, while in 2015 the company announced a partnership to promote sustainable food with the Sustainable Restaurant Association​. 

Related news

Show more

Related products

show more

The 5 Big Hospitality Trends You Need To Know

The 5 Big Hospitality Trends You Need To Know

me&u | 21-Jun-2022 | Technical / White Paper

me&u have run the numbers and chatted with the best in the business to uncover the emerging trends to watch in 2022. Now is the time to disrupt and...

Download Your Free Hospitality Trends Guide Now

Download Your Free Hospitality Trends Guide Now

me&u | 20-Jun-2022 | Technical / White Paper

We asked hospitality experts to weigh in on the top dining and hospitality trends that venues should take advantage of to keep momentum going throughout...

How to give your customers a better experience

How to give your customers a better experience

Dojo | 16-Jun-2022 | Technical / White Paper

The high street is changing. With consumers hungry for new experiences, Dojo has gathered data from thousands of UK businesses to help you get your customers...

How to Transform Your Supply Chain Operations

How to Transform Your Supply Chain Operations

Qliktech UK | 02-Jun-2022 | Product Presentation

With massive disruptions in the global supply chain, agility is a top priority for manufacturers.

Whitworths, a leading UK food manufacturer,...

Related suppliers

EMAIL NEWSLETTERS

Spotlight

Follow us

Hospitality Guides

View more

Featured Suppliers

All suppliers