Joe Allen owners plan 'collection' of Mustard restaurants

Healy told BigHospitality's sister site M&C Allegra Foodservice that the company would be looking to open up to 10 sites under the new format over the new few years within Greater London and the Home Counties.

The company has retained Christie + Co to seek sites for the new concept.

Healy said: “We don’t want to use the word chain, this will be more like a collection of restaurants operating under the Mustard format. Price point will be in line with Cote with an average main meal priced between £11 to £14.”

Hartley and Healy currently trade from three restaurants around the capital, including the famous Joe Allen venue which they acquired in 2012.

The new Mustard menu will focus on 'healthy British produce' from breakfast through to dinner.

The site on Shepherds Bush Road was acquired by Christie + Co from Casual Dining Group where it had traded for a number of years as a Cafe Rouge.

Hartley and Healy intend to refurbish the restaurant and restore some of the original features, as in the past the site was home to a branch of David Greig, a London Victorian grocery chain.

Hartley said: “We’re very excited to be opening the first Mustard restaurant in Brook Green, Hammersmith. We believe that it’s one of the most vibrant areas of London and a great home for Mustard, which is all about bringing a refreshing approach to the high street.

"Our focus is on providing a menu that everyone will enjoy with great value for money, featuring classic dining, light snacks and healthy dishes across breakfast, lunch and dinner. Combining fresh, seasonal British ingredients with our concept of all day dining, we look forward to creating a restaurant that locals and visitors alike will enjoy and come to rely on.”

Richard Negus at AG&G acted for CDG on the deal.