EasyHotel targets Birmingham for hotel development plans

By Emma Eversham contact

- Last updated on GMT

EasyHotel targets Birmingham for hotel development plans

Related tags: Franchising

EasyHotel is hoping to open a hotel in Birmingham has part of its plans to boost its owned hotel development pipeline. 

The owner developer, operator and franchisor of 'super budget' branded hotels, has conditionally acquired the 125-year leasehold of 81-91 John Bright Street in Birmingham, which it hopes to open as an 84-bedroom EasyHotel in 2017, subject to planning approval.  

EasyHotel CEO Guy Parsons said: “Along with its six universities and internationally reputed arts scene, Birmingham is also the UK’s fourth largest tourist destination, with 34 million visitors in 2014. We see significant opportunity for easyHotel to service business customers and leisure visitors to Birmingham’s lively events programmes and look forward to building our brand presence in the city." 

In its AGM later today, Parsons is expected to outline how the company has made 'good progress' in building both its owned and franchise development pipeline. 

The company, which owns and operates three owned hotels and 18 under franchise, received planning approval to build a 116-bedroom hotel in Manchester earlier this week. It is also planning a 77-bedroom hotel in Liverpool and has conditionally acquired a building in Ipswich for a 94-bedroom hotel. 

Parsons said trading was in line with the Board’s expectation in both its owned and franchised hotels.

“In line with the strategy, the current financial year to date has seen an acceleration in both the owned and franchised hotel development pipelines as the Company continues to establish itself as the leading branded super budget chain," he said. 

Related topics: Hotels, Venues, Business, Hospitality Services

Related news

Show more

Related products

show more

A Step by Step guide to higher Revenue & Margins

A Step by Step guide to higher Revenue & Margins

EatDirect | 19-Jun-2020 | Technical / White Paper

There are not many industries where the cost of customer retention is the same as acquisition. Unfortunately, in the online food ordering market, too many...

How to reopen safely with mobile ordering

How to reopen safely with mobile ordering

Yoello | 09-Jun-2020 | Application Note

There can be no denying that the rise of coronavirus has changed our industry - perhaps for a matter of months, or perhaps forever.

The Future Of The Electronic Point of Sale (ePOS)

The Future Of The Electronic Point of Sale (ePOS)

Revel Systems | 29-May-2020 | Technical / White Paper

As customer expectations reach unprecedented heights, it’s imperative for operators to have a dynamic ePOS solution to thrive in today’s constantly changing...

Restaurant magazine – digital edition

Restaurant magazine – digital edition

William Reed Business Media | 01-May-2020 | Sponsored Link

In light of the current circumstances and many businesses being closed during this period, Restaurant magazine will temporarily be going digital only....

Related suppliers

Spotlight

Follow us

Hospitality Guides

View more

Featured Suppliers

All suppliers

Free Email Newsletter

Subscribe to BigHospitality

The trusted industry reference point

Get the latest news & analysis from the UK hospitality sector straight to your inbox!