EasyHotel targets Birmingham for hotel development plans

By Emma Eversham contact

- Last updated on GMT

EasyHotel targets Birmingham for hotel development plans

Related tags: Franchising

EasyHotel is hoping to open a hotel in Birmingham has part of its plans to boost its owned hotel development pipeline. 

The owner developer, operator and franchisor of 'super budget' branded hotels, has conditionally acquired the 125-year leasehold of 81-91 John Bright Street in Birmingham, which it hopes to open as an 84-bedroom EasyHotel in 2017, subject to planning approval.  

EasyHotel CEO Guy Parsons said: “Along with its six universities and internationally reputed arts scene, Birmingham is also the UK’s fourth largest tourist destination, with 34 million visitors in 2014. We see significant opportunity for easyHotel to service business customers and leisure visitors to Birmingham’s lively events programmes and look forward to building our brand presence in the city." 

In its AGM later today, Parsons is expected to outline how the company has made 'good progress' in building both its owned and franchise development pipeline. 

The company, which owns and operates three owned hotels and 18 under franchise, received planning approval to build a 116-bedroom hotel in Manchester earlier this week. It is also planning a 77-bedroom hotel in Liverpool and has conditionally acquired a building in Ipswich for a 94-bedroom hotel. 

Parsons said trading was in line with the Board’s expectation in both its owned and franchised hotels.

“In line with the strategy, the current financial year to date has seen an acceleration in both the owned and franchised hotel development pipelines as the Company continues to establish itself as the leading branded super budget chain," he said. 

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