TripAdvisor app to be pre-loaded on Windows 10 devices
The app will be available across desktop, tablet and mobile and will be pre-loaded on to millions of Windows 10 compatible devices in 2016.
New features include a ‘Near Me Now’ tool that directs users to nearby points of interest using their phone’s GPS.
“Mobile continues to be a huge driver of traffic to TripAdvisor, in fact half of our traffic now comes via mobile,” said Rory Kenny, director of mobile partnerships at TripAdvisor.
“We are excited that Windows Phone users will now be able to plan, compare and book hotels, restaurants and attractions within the TripAdvisor app.”
According to Google research 31 per cent of all restaurant sales are now driven by online research, with 28 per cent of consumers using their smartphone to do so.
Four out of five people now book hotel rooms online, with 81 per cent using the web to research their options beforehand.
TripAdvisor said its existing app for iOS and Android has been downloaded over 215m times to date – making it the ‘world’s most popular travel app’.
Windows 10 was released in July 2015 and currently runs on over 200m devices worldwide.
