Hospitality neglecting 'silver surfers' for millennials

By Helen Gilbert

- Last updated on GMT

Hospitality could be neglecting the tech-savvy over 50s when considering guest focused technology, says QikServe
Hospitality could be neglecting the tech-savvy over 50s when considering guest focused technology, says QikServe

Related tags: Mobile phone, Internet

The hospitality industry is failing to cash in on tech-smart ‘silver surfers’ by focusing the majority of digital marketing effort and spend on millennials. 

According to mobile ordering specialists QikServe, tech-savvy over 50s are often neglected when new guest-facing technologies are implemented despite the fact that over 65s spend more on restaurants and hotels than any other age group - £556 on eating out and £878 on UK hotels per head last year.

At least 76 per cent of over 50s own a mobile phone, while 46 per cent use social networking sites, a QikServe infographic, compiled using data from Thisismoney.co.uk, Pew Research Center and Barclays revealed.

In addition, the illustration showed that the ‘grey pound’ accounts for £320bn per year – up by £100bn in nine years. 

“The 20 to 30 age group are an obvious and lucrative market but in a hugely competitive industry such as hospitality, we see operators continually overlooking the over 50s - an age group that have tremendous spending power and the technological savvy that could give brands that slight revenues edge if they were a little more inclusive in their marketing effort,” Ronnie Forbes, CEO, QikServe said. 

Qikserve-infographic

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