Construction is already underway on the Canopy by Hilton London City, which will feature a city square, public garden, offices and a residential building.
Hilton Worldwide has entered a franchise agreement with 4C Hotel Group to run the site, which will open following the launch of the world’s first Canopy hotel in Reykjavik, Iceland, this summer.
Gary Steffen, global head, Canopy by Hilton said, “Canopy offers travellers a fresh experience in the lifestyle category with surprising extras and local know how. Aldgate was chosen for its proximity to both the stylish City of London and the more edgy and energetic East End.”
Canopy is Hilton’s first ‘lifestyle’ brand designed to act as a ‘natural extension’ of each hotel’s neighbourhood.
Situated adjacent to the historic Roman and medieval city walls, the hotel will feature a ‘healthy’ restaurant and rooftop bar serving local craft beer and wine.
Its interior design will draw on the legacy of the Whitechapel Gallery and the 'melting pot' of cultures in the surrounding area.
Guests will be able to walk to London’s East End in under 20 minutes.