Bea's of Bloomsbury plans new site and re-brand

By Emma Eversham contact

- Last updated on GMT

Bea's of Bloomsbury plans new site and re-brand

Related tags: Cake

London-based cafe group Bea's of Bloomsbury has announced plans to re-brand the business as it opens its fourth site. 

The latest site on Devonshire Street in Marylebone will open at the beginning of May under new name 'Bea's Cake Boutique'. It will serve the group's signature cupcakes, Duffins and afternoon teas, but will feature new branding and design. 

Managing director Mona Golgol, said the new branding would be applied to its current stores in Bloomsbury, Farringdon and St Paul's over the next year with the plan to give them a new look 'whilst still retaining Bea's charm and eccentricity'. 

“In the eight years since Bea’s opened its first café in Bloomsbury we have seen the business develop and evolve into the successful boutique café business it is today," she said. "We are now incredibly excited to see Bea’s move forward with the new name and look, whilst maintaining our current reputation as a welcoming and friendly environment, serving some of London’s best cakes and afternoon teas."

As well as Devonshire Street, there are plans to open a further two sites under the Bea's Cake Boutique brand in the next 18 months. 

Bea's of Bloomsbury was founded by Bea Vo in 2008. Vo retains some share in the business but is no longer involved in the day-to-day running or creative direction of the brand.  

Related topics: Restaurants, Venues, Business, Food

Related news

Show more

Related products

show more

Restaurant magazine – digital edition

Restaurant magazine – digital edition

William Reed Business Media | 01-May-2020 | Sponsored Link

In light of the current circumstances and many businesses being closed during this period, Restaurant magazine will temporarily be going digital only....

Restaurant Media Pack 2020

Restaurant Media Pack 2020

William Reed Business Media | 27-Jan-2020 | Technical / White Paper

The Restaurant portfolio continues to be the essential source of news and information for those working within the restaurant industry, helping to navigate...

Sustainability Report

Sustainability Report

William Reed Business Media | 27-Jun-2019 | Technical / White Paper

Six areas to make your restaurant more sustainable.

From growing herbs on the wall to using ethical dairy suppliers, we run-down the key...

Creative development in the kitchen

Creative development in the kitchen

Nestlé Professional | 19-Jun-2019 | Technical / White Paper

Produced by Restaurant magazine in partnership with Nestlé Professional’s CHEF® brand, Creative Development in the Kitchen explores how high-profile chefs...

Related suppliers

Spotlight

Follow us

Hospitality Guides

View more

Featured Suppliers

All suppliers

Free Email Newsletter

Subscribe to BigHospitality

The trusted industry reference point

Get the latest news & analysis from the UK hospitality sector straight to your inbox!