AccorHotels UK & Ireland has appointed Inge van Ooteghem senior vice president for Upscale and Midscale hotels.
Van Ooteghem, who has worked for Accor since 1988, most recently as senior vice president of operations for Economy and Budget hotels, Accor UK & Ireland will have overall responsibility for operations and marketing across Pullman, MGallery, Novotel and Mercure brands in the UK and Ireland.
The move comes as AccorHotels looks to acquire new portfolios on a franchise and management basis, and accelerate its strong organic franchise growth, with the Mercure brand being a particular area of focus.
Thomas Dubaere, managing director AccorHotels UK&I, said: “Inge has held a number of key positions during her long career at AccorHotels and has made a significant contribution to the strong performance of the ibis family brands in recent years.
"The UK is a growing market and we have ambitious expansion plans. Inge brings a wealth of skills and experience that will be invaluable in driving this expansion through our mid and upscale brands.”
Van Ooteghem said: “I have always been proud to be a part of the AccorHotels family. The UK and Ireland is such an exciting place to be right now in the hospitality industry and I am looking forward to playing my part in driving the success and growth of our mid and upscale brands here.”