The Italian Job to expand after overreaching crowdfunding target

By Emma Eversham contact

- Last updated on GMT

The Italian Job, which opened in Chiswick last year, is looking for its second site now it has its funding in place
The Italian Job, which opened in Chiswick last year, is looking for its second site now it has its funding in place

Related tags: Brewing, English-language films

Italian craft beer specialist The Italian Job has overreached its crowdfunding target of £350k by £72k giving the company the chance to push forward with plans for its second site. 

The company, which opened its first pub in Chiswick​ last year, is now on the hunt for a site in Central or East London with plans to open by the end of this summer. 

When the campaign on Crowdcube opened in February, CEO and co-founder Giuseppe Verdoni told BigHospitality the second site would offer double the number of Italian beers on tap available at Chiswick and would hopefully operate with a late licence. 

"People in the UK love Italian food and craft beers," he said. "Our beers are very peculiar, as Italian brewers have no tradition to face but are free to experiment, reinterpreting traditional beer styles or pushing the boundaries of brewing; always keeping the balance of flavours and aromas being inspired by Italian art and their culture of food. What results are intensely complex beers rich with flavour and deeply drinkable."

The £422k raised in return for 15 per cent of the company, will be used to finance a new site.

 The company, which is led by Verdoni with co-founders Giovanni Campari (chairman), Manuel Piccoli (sourcing and logistics) and Marco Pucciotti (talent acquisition) is also planning to open more sites in London in 2017.

Related topics: Pubs & Bars, Venues, Alcohol, Business

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