BrewDog to open beer-themed hotel after crowdfunding £19m

By Sophie Witts contact

- Last updated on GMT

BrewDog to open beer-themed hotel after crowdfunding £19m

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BrewDog is set to move forward with its plans to open a craft beer-themed hotel despite falling £6m short of its crowdfunding target.

The Scottish brewer raised £19m of its £25m goal in its latest round of crowdfunding, which ended last week after running for a year.

It was initially aiming to use the money to expand its UK bar estate, build a new Brewhouse and a beer-themed hotel in Aberdeen called The Kennel.

However, a spokeswoman for BrewDog told BigHospitality that despite falling short on funding the plans would still be going ahead.

She said: “The £25m target was the upper limit of what we were able to raise in this round, and to reach £19m, with 42,000 craft beer obsessed shareholders in our ranks, is an absolutely incredible achievement and something we’re massively proud of.

“Despite falling slightly short of the upper limit, all our future plans are still firmly set to go ahead as before.”

A BrewDog representative told BigHospitality last year​ that The Kennel is set to be based in or around Aberdeen and will provide a base for BrewDog fans wanting to visit its brewery.

An on-site restaurant will focus on beer and food pairing and stays will include brewery tours and visits to the Dogtap bar.

BrewDog launched its first bar in 2010 and now operates 29 sites nationwide.

It recently opened its first Norwich bar, with sites in York, Southampton and Dalston to follow.

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