Pret A Manger launches vegetarian-only store

By Sophie Witts contact

- Last updated on GMT

Pret A Manger launches vegetarian-only store

Related tags: Veganism

Pret A Manger’s vegetarian-only store has begun its month-long run in Soho today (1 June).

The company’s chefs have created 45 meat-free dishes for its ‘Little Veggie Pop Up’.

Customers will get to vote for which new recipes have ‘hit the spot’ or ‘lost the plot’ using iPads, a voting wall in the shop, and via social media using #VeggiePret.

Pret CEO Clive Schlee said: “We are doing this both to challenge our chefs to come up with delicious veggie and vegan food and to ask our customers what they think should end up on Pret’s shelves permanently."

Schlee came up with the idea after sales of vegetarian items grew by double digits in 2015.

Avocado was the most popular ingredient, with customers eating their way through five million in the chain’s salads and sandwiches last year.

Schlee said: "Our takings in the shop will probably drop, but the pop-up will signal that Pret is serious about providing veggie and vegan options. And who knows, we might just find the next bestseller in the process.”

Pret diners also requested more vegetarian choices and clearer labelling of meat-free options in an online survey.

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