The Wardour Street venue will aim to promote the quality of Tesco’s 70-plus Finest wine range as well as serving a series of ‘wine flights’.
Experts and Tesco’s own master of wine James Davis will be on hand to answer questions and offer customers advice.
The pop-up will be free to enter and will not take bookings throughout its eleven day run.
Elisabetta Farroni, senior brand manager at Tesco, said: "Showcasing the range through a pop-up wine bar is the perfect way to demonstrate the high quality of our wines directly to the public."
The pop-up will run at 147 Wardour Street from 2-13 August.