VizEat, the Airbnb for food, to expand in the UK

By Emma Eversham contact

- Last updated on GMT

Sharing economy: VizEat is to food what Airbnb is to accommodation. Photo: Jessy Zeitoun
Sharing economy: VizEat is to food what Airbnb is to accommodation. Photo: Jessy Zeitoun

Related tags: Europe, United kingdom, Tourism

VizEat, the European food platform designed to give travellers access to meals and food experiences provided by locals, is set to grow in the UK after receiving an extra £31m in investment.  

Dubbed the Airbnb for food, the online platform allows residents to offer meals, cooking classes and other food-led experiences, such as food tours, from their homes. 

The latest round of funding from Eurovestech will be used to 'accelerate growth' for the two-year-old business, with the opening of an office in the UK part of the plan.

The platform has also appointed Perrine Griffiths, former head of mobile acquisition marketing of Meetic-Match Group Europe, its new chief marketing officer. 

Jean-Michel Petit, co-founder & CEO at VizEat said: “For many holidaymakers, a VizEat food experience with locals is often the highlight of any trip. Because travellers don't have to radically change their travel habits to enjoy these great experiences, VizEat has partnered with a range of hospitality providers, harmoniously aligning itself with the tourism industry.

"The UK - and specially London - is one the world most popular touristic destinations, so we'll be inviting more hosts to join the community in order to answer to an extremely strong demand.

"This new round of funding will allow us to boost our growth plans so that we can bring our ultimate local food experiences to more people, in even more countries.”

VizEat was founded in 2014 in France with 50 'hosts'. It now lists 20,000 in 110 countries and is known as the European leader in the food experience sharing space after acquiring Paris-based Cookening in 2015. 

"The success the company has achieved so far highlights the business’ future potential, which is a huge source of excitement," said Eurovestech CEO Richard Bernstein. 

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