Pentahotels puts focus on UK as it secures first London site

By Emma Eversham contact

- Last updated on GMT

Pentahotels UK expansion plans

Related tags: Hotel, Uk

The managing director of German hotel chain Pentahotels says the UK is an 'important market' for the expansion of the brand with more than 30 new locations currently under scrutiny. 

The company, whose sixth UK hotel opened in Ipswich last week, has just secured its first site in London with another being considered and managing director Alastair Thomann said it would not stop there. 

"The UK is an important market for us and we’re looking to add quite a few more in the not too distant future," he said. "At the moment our big focus is on London, but there are still quite a few interesting regional hubs we're looking at."

Thomann said the UK currently provided value for money for hotel owners and operators, especially those willing to look at 'secondary and tertiary' locations. 

"We're real estate investors and so far we've really focused on where can we get a greater return on our investment. There are 35 locations of high interest for us and there will be more coming along. It's a good time to buy." 

Food and beverage boom

Thomann said the UK also provided its most successful market for food and beverage. He said the brand's stance of operating its whole F&B function from a central bar and reception area had proved popular with guests and locals with this part of the business contributing approximately 39 per cent of the business's revenue across the global estate. 

"We've found that the living room-type atmosphere we've created by offering everything from the bar-reception 24/7 has led to a high capture rate, especially in the UK. F&B has improved in all the hotels we've taken over, but nowhere as much as in the UK. I don't know why, but it seems to work." 

Gamer's paradise

The introduction of Pentahotels' gamer-centric hotel rooms, equipped with pinball machines and Playstations has also proved successful for the company, Thomann said. 

A small number of the gamer rooms were added to individual following the success of a games area in Pentahotel Birmingham and had proved so popular will now form part of the brand strategy going forward with many more gamer rooms being added to existing and new hotels. 

"We stumbled across the idea purely by chance," said Thomann. "It’s amazing the impact it has, particularly with our corporate guests who I noticed were booking out these rooms early to secure them.

"I’ve never seen it anywhere before and we never took it too seriously, but now we are building it into our business plan and have won a couple of big corporate accounts because of it." 

Related topics: Business, Hotels, Venues, Hospitality Services

Related news

Show more

Related products

show more

Sustainability Report

Sustainability Report

William Reed Business Media | 27-Jun-2019 | Technical / White Paper

Six areas to make your restaurant more sustainable.

From growing herbs on the wall to using ethical dairy suppliers, we run-down the key...

Creative development in the kitchen

Creative development in the kitchen

Nestlé Professional | 19-Jun-2019 | Technical / White Paper

Produced by Restaurant magazine in partnership with Nestlé Professional’s CHEF® brand, Creative Development in the Kitchen explores how high-profile chefs...

BOOK IT, latest research from Zonal and CGA

BOOK IT, latest research from Zonal and CGA

Zonal | 08-Apr-2019 | Research Study

For the first time ever, booking a table online has overtaken telephone reservations, according to the latest GO Technology report from Zonal.

Related suppliers

Spotlight

Follow us

Hospitality Guides

View more

Featured Suppliers

All suppliers