Independent hotels best placed to face up to industry challenges

By Emma Eversham contact

- Last updated on GMT

Independent hotels best placed to face up to industry challenges

Related tags: Hotel

The independent hotel sector may have diminished in size, but is best placed to face the challenge of industry disruptors and meet the future needs of the modern traveller, according to hotel industry consultant Melvin Gold. 

Over the last decade 40,000 hotel rooms in independent hotels in the UK have closed, shrinking the independent hotel sector's share of the accommodation market by seven per cent.

In his report - UK Independent Hotels 2016 - produced for this year's Independent Hotel Show (18-19 October), Gold shows how independents have been challenged by the growth of hotel brands, the increasing presence of online travel agencies (OTAs), rising payroll costs and difficulty gaining investment. 

However, Gold defines five critical differentiating factors for today’s independent hotel - individuality, locality, freedom, personality and innovation, - which he believes are 'invaluable for the country's independent hoteliers' and proves that, despite its challenges the independent hotel sector is well-placed to face them. 

He writes: “The freedom an independent hotel gives, allows for assets to be created to drive a far better return on investment and bottom line than we would be able to achieve with chain hotels.

“Not only can an independent hotel differentiate in its concept and service, but we use guerrilla techniques in terms of revenue management, distribution and marketing strategies to drive financial results."

With its differentiating factors Gold believes that the independent hotel sector has the chance to not only survive but thrive: “I foresee that in the next 5 to 10 years we will see many more independent hotels being developed than ever before.”

Read BigHospitality editor Emma Eversham's thoughts on Melvin Gold's Report on the Independent Hotel Sector on The Independent Hotel Show's website.

The Independent Hotel Show runs on 18 and 19 October at Olympia in London. Register to attend here​.

Related news

Show more

Related products

show more

Fill your hospitality vacancies now

Fill your hospitality vacancies now

Reed in Partnership Limited | 14-Jun-2021 | Application Note

Reed in Partnership is working with numerous active job seekers, supporting them with training, skills, mentoring and ensuring that they are ready to deliver...

The Future of Online Ordering Report

The Future of Online Ordering Report

Slerp | 21-May-2021 | Technical / White Paper

Slerp, hospitality's leading eCommerce solution, has teamed up with research agency KAM Media to run a nationwide survey looking into consumer appetite...

Digital tools to transform hospitality operations

Digital tools to transform hospitality operations

SafetyCulture | 10-May-2021 | Technical / White Paper

Ready to build back better?
We have your complete Hospitality Toolkit including digital checklists and free hospitality staff training courses...

Related suppliers


Follow us

Hospitality Guides

View more

Featured Suppliers

All suppliers