Another Place hotel collection plans six hotels in 10 years

By Emma Eversham contact

- Last updated on GMT

Another Place's first hotel - The Lake - will open in Ullswater next year
Another Place's first hotel - The Lake - will open in Ullswater next year

Related tags: Hotel, Investment

Another Place, the hotel collection set up by Watergate Bay Hotel managing director Will Ashworth last year, has outlined its growth strategy, aiming for six hotels in 10 years. 

The collection's first hotel - Another Place, The Lake - is set to open in Ullswater, Cumbria, next August following work to transform the 18th century building, previously trading as Rampsbeck, from a 19-bedroom to a 40-bedroom hotel.

Another Place, which is being run independently from Watergate Bay Hotel, has received £3.5m of funding from Actev for development work which will include the creation of family suites, dog-friendly rooms and contemporary communal spaces. 

The investment vehicle, owned by Fulcrum Asset Management chairman Gavyn Davies and Sue Nye, former director of Government Relations for Prime Minister Gordon Brown and a member of the House of Lords, said it was 'committed to supporting and investing in family and owner-managed businesses'.

"Its investment philosophy is to select exceptional management teams such as the Another Place team and to support them by providing capital for growth," said Nye. 

Strategy

Ashworth said there was a 'clearly defined strategy' for Another Place, which is to create a six-strong destination hotel collection in Europe and America over the next decade. 

Although run separately from Watergate Bay Hotel, each hotel within the Another Place collection will share its philosophy of relaxed hospitality while deriving inspiration from its surroundings, so will be carefully chosen for its location and ability to offer all-year-round appeal. 

A second site at Royal William Yard in Plymouth has already been secured with plans to turn it into a 60-bedroom hotel. 

"Another Place is growing at a pace that gives it time enough to instil in its hotels qualities that are instinctive and relevant, yet surprising and refined," said Ashworth. 

Related topics: Hotels, Venues, Business, Hospitality Services

Related news

Related products

show more

Align reopening plans with customer expectations

Align reopening plans with customer expectations

Shield Safety Group | 15-Jul-2020 | Technical / White Paper

Understanding the customer is a key step in reopening your business. Customers want to experience a worry-free, relaxing environment and ultimately feel...

A Step by Step guide to higher Revenue & Margins

A Step by Step guide to higher Revenue & Margins

EatDirect | 19-Jun-2020 | Technical / White Paper

There are not many industries where the cost of customer retention is the same as acquisition. Unfortunately, in the online food ordering market, too many...

How to reopen safely with mobile ordering

How to reopen safely with mobile ordering

Yoello | 09-Jun-2020 | Application Note

There can be no denying that the rise of coronavirus has changed our industry - perhaps for a matter of months, or perhaps forever.

The Future Of The Electronic Point of Sale (ePOS)

The Future Of The Electronic Point of Sale (ePOS)

Revel Systems | 29-May-2020 | Technical / White Paper

As customer expectations reach unprecedented heights, it’s imperative for operators to have a dynamic ePOS solution to thrive in today’s constantly changing...

Related suppliers

Spotlight

Follow us

Hospitality Guides

View more

Featured Suppliers

All suppliers

Free Email Newsletter

Subscribe to BigHospitality

The trusted industry reference point

Get the latest news & analysis from the UK hospitality sector straight to your inbox!