Travel technology entrepreneur Jonathan Greensted has been appointed chief technology officer at budget hotel chain Travelodge.
In the newly-created role Greensted, who was previously Travelodge's interim IT director, will be responsible for ensuring innovative technology drives the business forward through the development of the company’s customer-facing and internal technology applications.
He said: "There is great potential to use innovative technology to drive further growth right across the business – including the ongoing modernisation of our digital offer and our hotel applications. I am looking forward to working with the team and our partners to develop the next generation of our systems.”
Travelodge chief executive Peter Gowers, added: “With more than a million visits every week to our website and more than 18 million customers a year, the use of technology is critical to both our customer offer and our low-cost operations. Jonathan’s extensive experience will help ensure innovative technology plays a key role in the ongoing development of the business.”