Boom Burger diversifies with new Boom Shack concept in Brixton

By Hannah Thompson contact

- Last updated on GMT

Boom Burger diversifies with new Boom Shack concept in Brixton

Related tags: Jamaica, Distilled beverage, Cocktails

Boom Burger, the Jamaican-style burger group, is diversifying its offer and seeking to expand, as it opens its long-awaited second site and cocktail concept Boom Shack, in London’s Brixton this weekend.

A Brixton site for Boom Burger was first discussed in 2014​, but the group has taken until now to launch a second venue.

The new 21-cover site is set to open in Brixton on 26 November and marks the brand’s move away from purely serving burgers, to focus on Jamaican-style cocktails and breakfast as well.

Original cocktail options will include the Jamaican Punch, with fresh fruit and juice plus rum, vodka or gin; and the Montego Breeze, with vodka, juices, and ginger ale.

The brunch menu will focus on brioche buns, with classic bacon, egg and cheese; plus fresh juices such as the Welcome to Jamrock, with mango, orange, pineapple and coconut water.

The evening menu will include hot ciabatta sandwiches, such as the Boom Cubano with ham, slow-cooked pork shoulder, Swiss cheese and hot peppers; or the Boom Sarnie with Scotch bonnet chilli beef, cheese, house-made bacon jam, and jerk mayonnaise.

Founder Joshua de Lisser, who opened the first Boom Burger in Portobello Road in 2014 following a successful eight-month pop-up at The Earl of Portobello pub, is also hoping Brixton could be the first of several more sites under the Boom brand.

He said: “We decided that we wanted to take a slightly different direction with our second site. When we went to Brixton the first time, we realised we couldn’t treat it in the same way we did at Portobello. We needed time to think about what was going to attract customers in Brixton…The idea of having cocktail bar appealed to us too and we thought this would sit well.”

“The name [Boom Shack] sums us up completely, and we just couldn’t not call it that; it would have been a lost opportunity if we didn't.”

On the subject of further expansion, he said: “We’d definitely like to see the Boom group expand across London and it is on our radar. You might have to give us another two years though!”

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