Elior teams up with The Urban Rajah

By Sophie Witts contact

- Last updated on GMT

Elior teams up with The Urban Rajah

Related tags: Indian street food, Indian cuisine

Contract catering giant Elior UK has teamed up with TV chef and author Ivor Peters – aka The Urban Rajah – to create a new Indian street food concept.

Launching in February, the project is designed to grow Elior's sales by capitalising on the 'growing trend for contemporary Indian cuisine'.

Dishes will include the Buroti – a wrap filled with chicken, lamb or vegetarian options soaked in spices - Chaat Masala Fries and Spiced Chickpeas.

Peters said: “Much like myself, the new concept is born in Britain but spiced by India. It will retell the story of Indian food in the UK, fusing the much loved essence of traditional Indian cuisine with a more modern handheld format.”

Carl Morris, director of marketing & corporate communications at Elior, said: “We’re developing a concept that will deliver real value for our clients and help them bring the theatre and excitement of Indian street food to their restaurants.”

A percentage of the profits generated by the partnership will be donated to charity to help support street children.

Peters is a regular on the food festival scene and has appeared on Channel 4’s Sunday Brunch.

Related topics: Restaurants, Venues

Related news

Show more


Follow us

Hospitality Guides

View more

Featured Suppliers

All suppliers

Free Email Newsletter

Subscribe to BigHospitality

The trusted industry reference point

Get the latest news & analysis from the UK hospitality sector straight to your inbox!