The first two Point A hotels will open in Glasgow (122 bedrooms) and Shoreditch (181 bedrooms) in March and will be followed by the other five, currently trading as part of the Tune Hotels portfolio in London.
The brand will operate within the budget sector, with room rates expected to range from £39 a night in Glasgow and £69 a night in London.
A spokesperson for the company said the brand had been built on the premise that travellers are focused on visiting a city, not a hotel, with the brand promise 'everything you need, to set you up, for what you've come to do'.
Queensway Group CEO Naushad Jivraj, whose company has a portfolio of businesses in the restaurant, coffee shop and property sectors, said Point A Hotels represented a 'change in strategic direction' for them.
"Through owning and managing our own hotel brand we plan to deliver a greater return on investment for shareholders," he said. "We intend to grow Point A Hotels significantly over the next few years. We’ve seen an emerging trend in the hotel industry, with 64 per cent of guests in the UK choosing budget accommodation as their preferred choice of hotel. Our aspiration is to become a well-loved affordable hotel brand with quality and reliability at our core.”
Jivraj said Point A Hotels represented a substantial investment for the company and will comprise of seven properties by March 2017, all owned by Raag Hotels, a joint venture between Affiliates of the Queensway Group, the Wellcome Trust and Fifty Seven 7, a company owned by Naguib Kheraj.
Jivraj added: “As well as being committed to our guests and investors, we also have a strong pledge to our team and their continued growth. Existing hotel teams will transfer to Point A Hotels and we will be tapping into their existing knowledge and expertise as well as building on this through innovative training.
"Our team members are the face of our brand and are crucial to the experience we offer our guests. Their capabilities and happiness will go hand in hand with our new company branding efforts and the great news is that they are all as excited about the new launch.”