The new Veggie Pret will launch at Great Eastern Street in Shoreditch on 4 April, with 20 new recipes on offer including a vegan macaroni cheese and a vegan chocolate brownie.
“A lot of Pret staff wanted their shops to go Veggie, but Great Eastern St got the call up based on the high levels of vegetarian sales in the area,” says Pret CEO Clive Schlee.
The first Veggie Pret opened as a pop-up in Soho last year after 10,000 Pret customers requested more meat-free items on the menu in an online poll.
Though the chain expected sales to drop 30%, the store ended up opening permanently after takings rose 70% year-on-year.
Pret has since launched its ‘Not Just For Veggies’ marketing campaign in Hong Kong resulting in ‘record sales’ and a high level of interest from the Buddhist community. The company is also launching a new veggie range in its US stores next month.
Increasing levels of diners are beginning to eat less meat; the number of vegans in the UK has tripled to more than half a million in the last ten years, according to the Vegan Society.