Sergio Herman plans UK launch for his Dutch frites concept
Michelin-starred chef Sergio Herman could be bringing his luxury chip shop brand Frites Atelier to the UK.
Herman, who ran three Michelin-starred restaurant Oud Sluis in The Netherlands until 2013, when he closed it to focus on other projects, hopes to launch his concept in the capital, according to BigHospitality’s sister title MCA.
The renowned Dutch chef is understood to have instructed property agents to look for A1 or A3 sites in central London with the aim of opening the first UK Frites Atelier by the end of the year or early next year.
Frites Atelier, which was created to turn ‘the humble potato and the common fast food into something good’, serves chips made from Zeeland clay potatoes alongside a selection of mayonnaises. Five are currently on offer at its locations - béarnaise, classic, Asian curry, truffle and andalouse. In addition, diners can choose from one of its toppings, which are currently Flemish stew and peanut sauce.
It is not yet known whether the London restaurant’s menu will differ from that in The Netherlands.
Herman currently operates four sites in the Netherlands under the Frites Atelier brand, with a fifth set to open this year in Amsterdam. He also runs high-end restaurants The Jane in Antwerp and Pure C in Cadzand, both of which have Michelin stars, and plans to open a harbour restaurant later this year in Cadzand.
Oud Sluis featured in The World’s 50 Best Restaurants list for eight consecutive years.
