Sub Cult will be located in the new food quarter around Finsbury Avenue Square, alongside four other containers that also opened this summer Wolf, Claw Food, BaBa G’s and Yolk.
Founders Ben Chancellor and Gareth ‘Gaz’ Phillips made their name serving gourmet hot sub sandwiches from a vintage van - ‘The Soul Roller’ - at a number of London street food spots including Maltby Street, Leather Lane and Brockley.
The pair say they are on a mission to elevate the humble breakfast or lunch sandwich to new heights and are hoping to roll their concept out should their first bricks and mortar site be a success.
The White Cross Place site will have 10-15 covers and will open from 7am through to 4pm daily Monday to Friday, serving breakfast subs first thing before moving to its all-day menu from 11am.
Signature subs on the menu include the ‘Skandi Sub’ – oak smoked salmon, peppered cream cheese, Pama beetroot kimchi, lemon, dill, the ‘Sub Contractor’ – smoked back bacon, white pudding, free range egg, ‘The Rodeo’ – rare roast beef, truffle mayo, Grana Padano, shallot jam, pickled serrano chilli and the ‘Dub Sub’ slow cooked pork shoulder, pickled pink onion, jerk BBQ, crackling, fresh coriander.
Sub Cult also offers a sandwich for vegans, the ‘Sub-Conscious’ made with spiced vegan patties, raw veg chop, oyster sauce, pickled ginger, toasted sesame, as well as the vegetarian ‘Subterranean’ which was named ‘Best Vegetarian’ at the British Street Food Awards in 2015 – griddled woodland mushroom, roast garlic, thyme, truffle mayo and Stilton. Subs are priced between £4.95 and £6.95.
The shipping container interiors will have a sleek minimalist design with retro flourishes that nod to the sub culture origins of the Sub Cult brand. The design has been undertaken by Block 1 Design and Tom Shaw of Plastic Crayons, overseen by Sub Cult themselves.