The two newcomers at the Wykeland Group-owned East Yorkshire leisure development will trade alongside existing operators including Deli No.One, Gourmet Burger Kitchen, Riva Lounge and Patisserie Valerie.
FirePit Smokehouse & Sports Bar will take a 7,670 sq ft unit and follows the concepts debut in Bingley, West Yorkshire, last year. “The American décor and menu work very well and this is something totally new for Beverley which we are confident Flemingate customers will really enjoy,” says Potting Shed Trading CEO Allan Harper, who also runs the Potting Shed Bar and Gardens brand, which has sites in Beverley and Bingley.
The concept is geared towards families in the day and a more grown-up crowd in the evenings and shows live sports alongside shuffleboards, pool tables and pinball machines. Designed by JS Design Partnership, the interior will have an American feel, combining urban industrial fittings with bright neon signage, classic car parts and bric-a-brac.
Buca di Pizza – which loosely translates as “the pizza pit” – will take a 3,200 sq ft unit between FirePit Smokehouse & Sports Bar and Gourmet Burger Kitchen, with space for 120 covers inside and a further 45 covers outside. The pizza brand has invested £350,000 on the new restaurant and bar, which has bistro-style setting with an exposed kitchen and pizza oven.
The expanding pizza chain will offer traditional Italian classics with a contemporary twist by incorporating influences from around the world. Owned by brothers Geoff and Nick Thornton, this will be the brand’s fourth site in the UK with the aim of establishing a string of 10 restaurants across the M62 corridor within the next three years.
“Both of these budding brands are clear examples of the fast paced growth of independent business in Yorkshire and demonstrate the centre’s strength as a location for investment and also its strong appeal as a retail and leisure destination in the region” says Wykeland Group property director David Donkin. Both FirePit Smokehouse & Sports Bar and Buca Di Pizza have a distinctive offer that will complement and enhance the existing dining line up.”