The Vurger Co crowdfunding a 'revolution in fast food'

By Sophie Witts contact

- Last updated on GMT

The Vurger Co crowdfunding a 'revolution in fast food'

Related tags: Veganism

Plant-based burger pop-up The Vurger Co has launched a crowdfunding campaign to open its first permanent London restaurant.

Founders Rachel Hugh and Neil Potts are hoping to raise £180,000 on Crowdcube following a series of successful pop-ups in the capital.

The duo say they want to create a ‘revolution in fast food’ after collaborating with chef Andrew Dargue, from London’s Vanilla Black restaurant, to create a menu of veggie burgers and sides such as truffle mac ‘n’ cheese, brownies and shakes.

Vurger patties are made from combinations of different vegetables such as smokey aubergine, red onion and chickpea; and spiced jalapeno and pepper bean, and contain no meat substitutes.

“After an inspiring trip to California, being exposed to just how delicious and accessible plant-based food can be, we realised London was really lacking a mainstream plant-based fast food business,” says Potts.

The team believe there is a growing demand for meat-free menu options. According to The Vegan Society,​the number of vegans in Britain has more than tripled to half a million in the last 10 years.

At the time of writing the campaign has raised over £77,000 with 28 days remaining.

For more information, click here.

Related topics: Business & Legislation, Restaurant

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