Shake Shack confirmed for Vico site
The deal has been rumoured for weeks, but developer Shaftesbury today confirmed that the American burger chain has taken the 4,500 sq ft Cambridge Circus site for its eighth UK restaurant.
Vico was opened by Kenedy and Victor Hugo in late August 2015, but its menu and counter-ordering approach received a mixed reception.
Despite relaunching a few months later with a more traditional set-up, the restaurant closed at the end of June after less than two years of trading.
Its marks the second time a more ambitious restaurant has opened in Cambridge Circus to later be replaced by a burger chain. Belgian restaurant group Leon De Bruxelles made its UK debut in the tourist hotspot in 2012 but has since become a McDonald’s.
Shake Shack began life as a hot dog cart in New York in 2001 and now operates over 100 restaurants worldwide. The group opened its first UK site in Covent Garden in 2013.
