The Good Egg to join the Kingly Court complex in November

The Stoke Newington restaurant, which is renowned for its brunches, has launched a crowdfunding campaign to support the new 90-cover site, which will also have a bakery and bar.

Chef owners Joel Braham, Alex Coppard and Oded Mizrachi have chosen to take on the former Cha Cha Moon site, which was split in two earlier this year. Chef Stevie Parle has taken the other unit in the building to launch pasta restaurant Pastaio later this year.

The opening comes amid a wave of recent openings in the Kingly Court complex, following Senor Ceviche and Asma Khan’s Darjeeling Express in the past few months.

A new all-day menu will use seasonal, British ingredients. Daytime options will comprise a slow braised brisket hash with caramelized onions, fries, Russian dressing & pickles, and a fried egg; a French toast sandwich with white peach jam, candied pecans and crème fraiche; and Sabih – an Iraqi aubergine pita with tahini, mango amba, dak dak, pickles and zhoug.

Evening options focus on the on-site pita oven and smoker, with options including pastrami cured salmon and caper schmear; za’atar fried chicken thighs with chilli honey; and roasted pumpkin with toasted nigella seeds, house labneh and femented herb stalk oil.

The bakery will offer a selection of breads and cakes, including challah, bagels, babka, flatbreads with honey and za’atar, and a selection of bagels, sandwiches and salads to take away. 

A Levantine-American fusion cocktail list will offer unusual options including the spicy horseradish Michelada with Tel Aviv Dancing Camel lager, horseradish and preserved lime; and the Red Hot, house Bloody Mary with gin, pastrami spices, lemon and pickled cucumber.

“Over the last two years we’ve been on this incredible ride in Stoke Newington, from developing Oded’s age-old family recipes, to our pastrami we’ve spent years tweaking,” says co-founder Joel Braham.

“Opening in a bigger home in Kingly Court will allow us to take all of that and then some, and pour it into every corner – I can’t wait.”